Hākinakina has very much been a personal journey. It started out of a quest for something I was looking for, and has turned into a lifeline.
At the core the brand it is about sun protection. Protecting all you beautiful women against the harsh rays, in a way that aligns with my values - adventure, freedom, style, authenticity and sustainability. It is UPF 50+ swimwear that lets you play outdoors harder, for longer.
I have a love of water. I spend a lot of my time swimming, paddling or kayaking. So back in 2015 after competing treatment for my first cancer diagnosis, I started looking for cover ups for my radiation burns. All I could find were skimpy bikinis or something that wouldn't have looked out of place in a Victorian gothic novel. I figured, if I couldn't find it, I would design it.
Hakinakina is the embodiment of that. A range of active swimwear designed to give us the freedom to play outdoors without compromising on sun protection or style.
In April last year life took a turn. My cancer returned and spread to my lung and bone, making it incurable. I read somewhere that you get to choose. For me there is no choice. I choose life. So my motivation is to focus on the here and now, to continue to fill my life with as many adventures as possible, and create something fucking awesome as a legacy. Hākinakina is part of that legacy. I will continue to make beautiful swimwear and at the same time use my business as a financier to my healing.