At Hākinakina, we take playing sports seriously. Surrounded by mountains, lakes and at the edge of the pacific ocean, the outdoors is our playground. But we’ve always had the feeling that serious play and skimpy swimwear are two things that just do not go together when you live in New Zealand. you want to be able to relax, have fun, and do whatever you want without the fear your swimwear will leave you, well, exposed. Exposed to the sun’s harmful rays and sometimes, just plain exposed!

You see, when it comes to sun protection we believe in the old adage ‘live well and die old’ because as we know, life’s too damn short to take risks with your health. So, never one to back down from a challenge, we decided that we were going to design swimwear that not only offered sun protection without compromise but would look good when you were wearing it too.  

Oh and as for your bum, we’ve got that covered too!

We're starting with swimwear because, well you need to start somewhere. But our aim is to take the whole activewear world piece by sun protective piece.

If you'd like to read more about what Hākinakina means to us, click here