At Hākinakina we have a mantra: Look good. Feel good. Do good.

And everything we do is built around these three guiding principles.

Look Good

We’re passionate about giving women the freedom to play without compromise, so our swimwear is designed by experts for a superior, flattering fit. Effortlessly combining cool, contemporary luxe with the principles of activewear to create swimwear you’ll want to wear all day. 

Our exclusive prints are designed in house by our founder Sara Cohen, and because we manufacture to order right here in NZ, you can be sure to find the right size for you.

Feel Good

Our luxurious swimwear not only feels good to the touch, it keeps you feeling good too.  With a UPF 50+ sun protection rating, meaning that it blocks out 98% of the sun’s harmful UV rays, you’re free to play all day without the need for additional sunscreen or worrying about what the sun is doing to your skin.

Do Good

We believe that sustainability is a given and that ALL businesses should strive for zero impact; with this in mind, our soft yet strong Hākinakina fabric is made from 100% recycled plastic bottles and garbage from the sea. It’s manufacture also emits fewer greenhouse gases than traditional fabric, uses waterless printing and is powered purely by green solar energy.

Knowing that fashion is the second most polluting industry after mining, we work hard to create timeless, versatile staples that are made to outlast fashion trends, and as we manufacture our swimwear to order, wastage is kept to the absolute minimum. Plus, when your piece does eventually wear out, send it back to us for recycling and we will give you an exclusive discount to use on your next Hākinakina purchase.

All of our swimwear is made locally here in NZ by a team of expert kiwi sewists, and every time you make a purchase $1 goes to the Malaghan Institute of Medical Research for Cancer research.